| | 19MAY 2025 | | 18 MAY 2025 specific obstacles preventing more EV adoption starts with understanding some of the broader barriers.In 2022, EPRI launched a root cause analysis into systemic challenges to consumer EV adoption. As part of the study, a survey found consumers were concerned about the variety and cost of available vehicles, driving range, charging availability, maintenance, and general uncertainty about the ownership experience. Although EVs are expected to reach purchase price parity with gasoline-fueled vehicles in the next few years, some consumers remain unconvinced.Another issue is the time required to prepare the electric grid for increased loads. The load size is represented by EV charging and the pace at which these loads will be added to the grid challenges traditional utility and regulatory approaches to investment planning. It is far less about the utility's ability to provide power and more about how long it will take and at what cost.A renewed sense of urgency has been building to stay on pace with 2030 carbon reduction goals. Given how many different stakeholders can impact EV adoption, it became apparent that a coalition approach would yield the most effective results. In 2023, EPRI launched EVs2Scale2030TM, a three-year effort that has assembled many collaborators, including the U.S. Department of Energy, numerous electric companies, national labs, fleet operators, auto and truck manufacturers, and charging providers. By producing the specific level of data needed, this initiative aims to give utility leaders, regulators, and key stakeholders the data-backed confidence required for proactive grid investment.Underlying all the work to bring EVs to scale is the premise that meaningful progress will continue to require collaboration across many sectors and unprecedented energy industry expertise. Electrifying the transportation industry is expected to play a substantial role in reducing emissions and will help society more quickly realize the potential economic and environmental benefits of electrification. Electrifying the transportation industry is expected to play a substantial role in reducing emissions and will help society more quickly realize the potential economic and environmental benefits of electrification
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