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Excel Fluid Group has been recognized by Utilities Business Review Magazine as the exclusive recipient of “Lift Station Pumping Solutions Company of the Year 2025,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the Utilities Business Review research and editorial team based on insights from an interview with Carl Wootten, Vice President of Business Development.
Carl Wootten, Vice President of Business DevelopmentIn the field of water and wastewater infrastructure, lift station projects can present unique challenges that require careful coordination and planning.
Whether supporting a municipal utility with aging systems or helping a private developer navigate tight timelines and budgets, these projects demand a high level of adaptability and collaboration. Professionals involved in every phase—from initial design through final commissioning—understand the importance of clear communication, attention to detail, and shared accountability. When these elements align, even complex projects can stay on track and deliver long-term value.
That’s where Excel Fluid Group shines—not just as another vendor, but as a genuinely different kind of partner.
Based in Ohio and expanding its reach across the U.S., Excel Fluid Group has built a reputation over the past three decades as a company that makes lift station projects more efficient through a highly structured and integrated process that guides projects from idea to operation.
Built Around the Entire Lift Station Lifecycle
At its core, Excel Fluid Group is all about three things—design, build, maintain.
Instead of operating like a typical product supplier—where the job ends at the delivery dock—Excel Fluid Group embeds itself into the entire process. It’s involved early in the design phase, sticks around through fabrication and installation, and stays on post-startup for ongoing maintenance and support. This full-lifecycle commitment isn’t common in the industry, and it’s one of the reasons clients keep coming back.
End-to-end involvement allows Excel Fluid Group to anticipate issues that typically fall between the cracks—especially the ones that arise when responsibilities are divided between manufacturers, engineers and contractors.
“We’ve seen just about every way a lift station project can go sideways,” says Carl Wootten, vice president of business development. “So, we built our process to eliminate the common failure points.”
Solving the “Too Many Cooks” Problem
Excel Fluid Group’s model really shines when it comes to coordinating a lift station project across multiple vendors—pumps from one place, panels from another, structural components from yet another.
Its “packaged lift station” is a single, fully integrated system, engineered and fabricated in-house, and delivered with clear documentation and startup support. Everything from the control panel, the wet well, the building, and internal components are built to spec and tested before arriving on site.
The packaging eliminates the typical “scope gap” finger-pointing. And because the whole system is coming from one source, the coordination burden on engineers and contractors is dramatically reduced.
As Wootten puts it, “We give you one back to pat, or one throat to choke. Either way, you know exactly who to call.”
We’ve seen installs go from site delivery to functional startup in under a week. Compare that to traditional builds that can take four to six weeks, and it’s a huge difference—especially when labor is tight and projects are stacked
Excel Fluid Group’s involvement usually starts during the design phase, where it partners with consulting engineers, often the engineer of record, to provide technical lift station expertise.
This collaboration is formalized through its Design Assist Program, which includes things like pump selection, wet well sizing, system head calculations, and CAD drawings. Importantly, all of this is provided without charge. Excel Fluid Group sees it as an investment in the project’s success—and a way to earn trust by adding value early.
The reality is that most engineering firms, even the good ones, are focused on a lot of other things in addition lift station design. They might design a handful a year, and even the experienced ones can benefit from an industry expert with the latest experience on innovation, delivery times, and regulation compliance. Excel Fluid Group designs and builds hundreds annually. That experience allows them to offer insights that even seasoned engineers appreciate.
The company also comes prepared with lessons learned from prior projects—things like what materials hold up best in corrosive environments, how to size pumps that eliminates clogging and provides maximum operational efficiency, or when to use HDPE over fiberglass in a particular climate. These aren’t theoretical conversations; they’re grounded in field experience.
Once a project is funded and moves into the execution phase, Excel Fluid Group shifts into fabrication and support mode. At this point, its focus turns to the civil utility contractor, who is typically responsible for installing the station on-site.
One of the things Excel Fluid Group hears consistently from contractors is appreciation for how ready-to-install its systems are. The entire lift station arrives assembled—or in manageable subcomponents—pre-tested, with all electricals wired and factory-verified. That means less fieldwork, fewer surprises, and dramatically shorter installation times.
“We’ve seen installs go from site delivery to functional startup in under a week,” says Wootten. “Compare that to traditional builds that can take four to six weeks, and it’s a huge difference—especially when labor is tight and projects are stacked.”
And while Excel Fluid Group doesn’t act as a contractor, it doesn’t just drop the station off and wish you luck. The company’s field service team works shoulder-to-shoulder with the installation crews, providing on-site guidance, startup assistance, and operator training.
Safety and Maintenance: Not Just Checkboxes
Excel Fluid Group’s systems are also designed with a strong focus on long-term safety and operability—something that often gets short shrift in more fragmented builds. Experience proves that if lift stations are safe and easy to maintain, they get the attention they deserve and require. That alone has a major impact on service life.
For example, they mitigate the hazardous risk of electrical arc flash by offering electrical panels with remote monitoring options and lower incident energy ratings, which allow safe interaction without the need for full arc-flash PPE.
Confined space entry is another big concern in traditional stations, where valves and controls are often located below grade. Excel Fluid Group’s designs typically relocate these to above-grade enclosures, which are insulated, ventilated and weather-protected, making routine maintenance safer and easier.
The bottom line is that Excel Fluid Group offers solutions to real problems that operators face every day. And because it also provides long-term preventative maintenance agreements, it is incentivized to build systems that are actually serviceable in the field—not just on paper.
Not Just for Cities Anymore
While municipalities make up a big portion of Excel Fluid Group’s business, it is seeing growing interest from the private sector—especially large industrial clients and developers who want to get in and out quickly, without sacrificing reliability.
From data centers to logistics hubs to residential communities, Excel Fluid Group’s approach offers something developers value highly; predictability.
“Private developers don’t want to babysit a pump station project,” says Wootten. “They want it done right, on time and off their plate.”
Excel Fluid Group is also increasingly working with large national and regional engineering firms as a design partner; not competing with them, but complementing their offerings with deep and unmatched lift station knowledge.
This collaborative spirit has facilitated an expansion across the U.S., with projects completed in Texas, Florida, New York, California, and beyond—all while maintaining consistent quality, thanks to its ISO 9001-certified processes and tightly managed supply chain.
A Team That Knows Its Niche
Perhaps the most compelling part of Excel Fluid Group’s story is how intentionally narrow its focus is. The company doesn’t try to be all things to all people. It doesn’t sell pipe or valves or treatment systems. It does lift stations. That’s it.
This specialization has allowed it to build a deep bench of talent—from civil and electrical engineers to CAD designers and field technicians who live and breathe pumping systems. In a space where generalists are common, that focus is rare.
Clients don’t just get a product; they get a partner committed to their success, backed by a team that’s as technically skilled as they are customer-focused. In an industry often defined by fragmentation and reactive problem-solving, Excel Fluid Group stands out for its unity of purpose and depth of capability.
For those seeking a smarter, safer, and more streamlined way to handle water and wastewater infrastructure, Excel Fluid Group isn’t just an option, it’s the benchmark.
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